Dopamine Rush: Why Dream11 is Winning Over Youth While Insurance and Financial Planning Take a Backseat

Ankit Agrawal
Results-driven financial expert with 7+ years of experience, leading Right Financiers, a renowned insurance and investment firm since 2001. Partnering with India’s top financial providers, we deliver tailored investment, insurance and risk management solutions, empowering clients to achieve long-term objectives with maximum returns and security.
In an age dominated by fast apps, flashy rewards, and instant gratification, the financial habits of the younger generation are evolving—perhaps not always in the right direction. While platforms like Dream11 offer the thrill of overnight wins and adrenaline-pumping matches, time-tested financial tools like insurance policies, proper investing, and retirement planning are being sidelined.
At the core of this trend is something quite biological: dopamine—the brain’s reward chemical. It fuels excitement, pleasure, and risk-taking behavior. And today, it’s being triggered more by fantasy cricket apps than by a well-structured financial portfolio.
The New-Age Thrill vs. Long-Term Security
Dream11 gives users a sense of control and excitement. Pick your players, watch the match, and maybe—just maybe—win big. “This short-term thrill resonates differently, especially when compared to the perceived dullness of purchasing a term life insurance plan or engaging in retirement planning.”
However, the issue lies in the fact that this dopamine-driven lifestyle does not equip individuals to handle real-life risks. An unexpected medical emergency, a family loss, or an accident won’t be covered by a Dream11 win—but a proper insurance plan would.
Why Insurance Feels Boring to the Youth
Let’s face it: insurance policies don’t deliver dopamine. There are no fireworks when you buy a health plan. There is no tangible reward for selecting a term insurance policy, and you certainly don’t see flashy ads of people bragging about their coverage limits. As a result, these options are often deprioritized.
But here’s what’s missed in the noise: insurance is not an expense, it’s a shield. Whether it’s health, life, or critical illness insurance, these tools protect your income, family, and peace of mind. It’s not about the thrill—it’s about being responsible.
The Risk Paradox
Ironically, the same young individuals who avoid insurance on the grounds that it ‘might never be needed’ often invest significant amounts into fantasy sports—where the probability of loss is substantially higher. The psychology here is fascinating: we are wired to chase uncertain gains, but we avoid paying for uncertain protection. This is the dopamine trap.
Dream11 taps into FOMO (fear of missing out). “What if I win big today?” Insurance, on the other hand, taps into a less thrilling idea: “What if something goes wrong?” And guess which message the brain likes more?
Insurance: The Real MVP of Cash Flow Management
- A common misconception must be addressed: insurance is not solely about death or disease. It’s about managing your cash flow under risk.
- A health insurance policy can save your savings from being wiped out by hospital bills.
- A term insurance plan ensures your family is financially stable even if you’re not around.
- ULIPs or endowment policies can double as investment tools with tax benefits.
- Critical illness cover ensures income replacement when you’re unable to work.
- These are not merely conventional products—they are strategic financial instruments. When used wisely, they secure your future in a way no cricket match ever could.
From Dream Teams to Real Dreams
It’s not about choosing between Dream11 and insurance—it’s about balance. You can enjoy the thrill of the game, but your financial foundation shouldn’t be a gamble. Winning Rs. 5,000 in a fantasy league feels great—but what if you need Rs. 5 lakhs for a medical emergency? No fantasy team can help then.
Also, many young folks forget that insurance premiums are cheaper when you’re younger. Buying a policy at 25 vs. 35 can cut your premiums significantly, giving you better coverage at lower costs.
Changing the Game with Tech
Interestingly, the insurance industry is evolving too. New-age insurance tech platforms are gamifying the experience, offering cashback for healthy behavior, points for staying claim-free, and intuitive apps that explain policies in simple, engaging ways. These tools can help redirect dopamine responses toward financial security rather than financial speculation.
Final Thoughts
The youth today are tech-savvy, ambitious, and energetic. However, the pursuit of dopamine-driven experiences should not come at the expense of financial responsibility. Dream11, crypto trades, and flashy bets may feel exciting, but they can’t replace the value of a well-planned insurance portfolio.
It’s time we redefined what “winning” means. It involves not only winning a match, but also winning at life—by being prepared for the unexpected, securing loved ones, and building a financially stable future.
So, go ahead—pick your fantasy team. But also pick your health cover, term plan, and investment-linked insurance. One may win the game, but the other secures your future.
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